The Mexicans Food Truck Case Study
Social Media Growth & Local Visibility by Hermoso Creations
About The Mexicans Food Truck
The Mexicans Food Truck is a Dallas–Fort Worth–based street food brand known for bold flavors, authentic recipes, and vibrant community energy. Operating across local festivals, markets, and private events, their challenge wasn’t the food — it was visibility.
As a new business operating for just over a year, The Mexicans needed to build brand awareness and credibility from the ground up. Without a fixed location, their growth depended entirely on how effectively they could communicate where they’d be next and how consistently they could stay top of mind online.
The Challenge: Building a Digital Presence Without a Fixed Location
When The Mexicans first partnered with Hermoso Creations, they had a limited social media presence and only a couple of Google reviews. With no steady posting cadence, brand consistency, or visibility strategy, it was difficult for customers to find them — or remember them.
Key Challenges
New to the Market
Operating for only one year, they needed to build recognition and trust quickly.
No Fixed Location
Customers couldn’t easily find weekly event spots.
Low Online Visibility
Minimal digital presence limited awareness and engagement.
Few Reviews
Only 2 Google reviews before our partnership.
Our Approach: Building a Foundation for a New Brand on the Move
Hermoso Creations crafted a strategy designed not only to increase visibility — but to build the digital foundation of a newly established brand.
Since The Mexicans Food Truck had only been operating for about a year, our goal went beyond posting content. We focused on shaping their brand identity, voice, and trust while ensuring their visuals and storytelling aligned with the personality their customers already loved in person.
Every appearance, event, and video became an opportunity to strengthen brand recall and expand local awareness. Through consistent storytelling, on-site filming, and profile optimization, we helped transform The Mexicans from a one-year-old startup into one of DFW’s most recognizable food trucks.
Event-Based Storytelling & Real Content
We captured authentic moments across local festivals, pop-ups, and collaborations — showcasing the real people, real food, and real energy behind the brand. No stock content. No filler. Just genuine experiences that connected with audiences.
Community Connection
Growth came through collaboration. We partnered with local businesses, event organizers, and DFW vendors to organically cross-promote content and drive awareness — helping The Mexicans become a familiar name among locals and event regulars.
We also stayed actively engaged with the community by following event pages, commenting on partner posts, and resharing upcoming event content. This proactive approach not only strengthened relationships with other brands but also increased visibility across DFW.
Consistency Builds Credibility
We established a repeatable posting cadence with steady visual tone and messaging. For a young brand, consistency built trust — showing customers that The Mexicans was here to stay and actively part of the DFW community.
Location-Based Visibility
We optimized every Google post, caption, and tag for discoverability. Through consistent geotagging and Google Business updates, The Mexicans began showing up in “food near me” searches throughout North Texas — reaching new audiences each time they set up in a new location.
When we noticed that a single “monthly event promo” video wasn’t delivering strong reach, we quickly pivoted. Instead of promoting every event in one post, we began creating individual location-specific videos — tagging and optimizing each one for the area they’d appear in.
This data-driven adjustment resulted in a measurable boost in video views, reach, and shares, particularly from other local businesses and event organizers who engaged with the content.
The Results: Turning Engagement Into Growth
Over a six-month period, The Mexicans Food Truck experienced rapid growth in visibility and engagement across social and search platforms. Through Hermoso Creations’ data-driven content strategy and local marketing approach, the one-year-old business built stronger brand awareness and customer reach throughout DFW.
Added Value: QR Code Review System
To help boost real-time customer feedback, Hermoso Creations designed a custom QR code sign placed at the truck’s pickup window — making it easy for customers to leave a review while enjoying their meal.
Within two months, reviews jumped from 10 to 34 five-star ratings, increasing credibility and local search rankings.
Building Recognition, One Story at a Time
After a year in business, The Mexicans Food Truck partnered with Hermoso Creations to strengthen their visibility and build a stronger connection with their community. In just six months, they saw measurable growth across every platform — from reviews and reach to engagement and recognition across DFW.
Their journey reflects what’s possible when strategy, consistency, and creativity work together — and it’s the same approach we bring to every brand we partner with.
"It’s clear that our presence on social media is making a positive impact—not just in the metrics, but in the day-to-day interactions we’re seeing in person."
-The Mexicans Food Truck
